Find out why you’re missing your revenue targets before you build your 2027 strategy
GTM Under The Hood
Your business model is not your strategy. Let’s figure out which assumptions are quietly killing the plan before you build another one.
“We need this much pipeline, which means this many leads, so let’s hire these people, launch these campaigns & make this very impressive strategy. ”
Two thirds of the way in the year, the number probably isn’t happening & nobody is quite sure which assumption was wrong.
A business model shows the path to an end revenue number, but a strategy defines what the company needs to accomplish, why & the biggest problems or risks standing in the way.
What I often see is a company sets a goal like $25M. They look at where they are now & backward engineer the activity to get there using the existing business model & then make a to-do list of all the things they need to do to execute that activity.
The math wasn’t necessarily wrong, but your company built an entire plan around a pile of assumptions about what would work instead of building a strategy around solving the biggest reasons the plan could fail.
Don’t worry, I got you.
I pop open the hood on your entire GTM operation to figure out what’s working, what isn’t, which assumptions have been quietly killing your plan & what actually needs to be true for you to grow on purpose.
I’d call it a GTM strategy audit, but that’s just boring.
What do I look at when I pop the hood?
01
The Numbers
Your revenue targets, KPIs, pipeline, forecasting & all those lovely CRM reports & spreadsheets.
02
Your Customers
Who you're winning & losing, why they're buying & whether you're actually going after the right people.
03
Your Engine
Your business model, people, processes & how every part of the business works together.
04
Your Decisions
How you've set goals, prioritized product roadmap, allocated resources & made the decisions that got you here.
What do you actually get?
By the end of your audit, you'll have
A clear picture of the blind spots across your GTM operation.
An understanding of why you're missing your previous revenue targets.
A recommendation for what your 2027 target should look like, grounded in your actual business performance.
My recommended approach to building the strategy that'll get you there.
This isn't a full GTM strategy engagement like my other offerings.
It's where we figure out what actually needs fixing before you start throwing time, money & people at the wrong problems.
You'll walk away knowing where you stand, what needs attention & how I'd approach building your strategy from here.
Is GTM Under The Hood right for you?
01
You have real customers, real revenue & enough history to learn from.
You have people & resources to execute, but growth hasn't been as consistent or predictable as you'd like.
02
You have data, but not enough answers. Who's looking at how it all comes together to drive revenue?
Your leadership team has a few different theories about what's wrong. Everyone has an opinion about why growth has slowed, which customers you should pursue or where to invest next. What you need is an outside perspective grounded in actual evidence.
03
You're about to plan for 2027 & don't want a repeat of 2026.
Before you commit to another ambitious revenue target, you want to understand what your business is realistically capable of achieving & what needs to happen to get there.
If that sounds familiar, we should probably talk.
I'm taking on a limited number of GTM Strategy Audits through November.
Your Questions, Answered
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This is less about your industry & more about what your company looks like right now.
This is not designed for very early-stage or pre-revenue startups that are still figuring out whether anyone will buy what they’ve built. It’s for established companies that need an outside perspective on how to grow on purpose or get back on track.
I’ve done this work across SaaS, professional services & B2B2C companies, including the food industry. -
No. You are hiring me, my experience & my actual human brain.
Diagnosing how companies make money, why revenue targets are being met or being missed & how the entire GTM motion needs to work together is something I’ve specialized in for years. I personally review the information, identify the patterns, form the conclusions & make the recommendations.
I may use AI to help with things like formatting or organizing information according to the playbook I’ve built for this process. It does not perform the audit or create the strategy for me, & I’ll always be clear about where AI is being used.
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Usually about a month, give or take.
The exact timeline depends on how much we can collaborate at the beginning, how quickly I can get access to the information I need & how complex your business already is.
The faster I can get inside the CRM, reports, processes, existing strategy documents & the brains of the people involved, the faster I can figure out what’s actually going on.
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Pricing varies based on how much I need to analyze & the complexity of your business.
A company with one primary offer, one GTM motion & a relatively straightforward customer journey will require a different scope than a company with multiple products, markets, teams or revenue motions.
We’ll use the initial fit call to determine what needs to be included, then I’ll give you a clear price.
Lindsay Rios
Fractional CRO & GTM strategist helping companies grow on purpose.
GTM Done Right. No poopy pipelines required.