The Social shift
Social selling isn’t about becoming a LinkedIn influencer, and it’s not just about posting content. It’s part of how the best brands build pipeline.
When done right, your revenue strategy, brand and team visibility all work together to drive conversations and revenue. It goes beyond LinkedIn Sales Navigator training, and it’s definitely not copying your outbound email sequences into the DMs.
When it’s done right, your buyers already know who you are before you ever reach out or better yet, they inbound to you.
The Social Shift is an engagement designed to align your GTM strategy with your LinkedIn brand with a repeatable system for your team to make LinkedIn a top channel for revenue.
Who This Is For
For Growth Companies
For growth stage start ups or SMBs. Social selling needs to work as a company-wide system, not an individual, siloed effort.
At this stage, the goal is to align your brand, GTM strategy, and teams so your visibility in the market actually supports pipeline growth. That means defining how leadership shows up, how sales engages, how customer success builds trust, and how all of it connects back to your ICP and revenue goals.
This is where I partner with your team to build the strategy, train your people, and embed a repeatable system that turns visibility into pipeline.
For Founders, Solopreneurs & CEOs
If you’re operating as a founder-led, a solopreneur or a CEO needing to build your personal brand, you don’t need a full company-wide strategy, you need a social selling OS.
That’s exactly what The Next Wave is designed for. It gives you the AI tools, coaching & system to stay consistent, build your personal brand, and turn that visibility into real pipeline for your business.
With my business partner, Mandy McEwen, we’ve turned the way we’ve used social selling to build our businesses into system you can use too.
Why This Works (When You Do It Right)
Around 70–80% of B2B buyers prefer a rep-free buying experience early in their journey, meaning they’re doing their own research long before they ever respond to outreach.
And when they do engage, it’s far more likely with someone they already recognize. Buyers are 5x more likely to engage with a rep who shares relevant insights vs one who just pitches.
On top of that, LinkedIn is now the number one cited source in AI search for professional queries, which means your presence there doesn’t just influence buyers directly, it shapes how you show up when they’re actively researching solutions.
It took me only 6 months of consistently social selling before I saw it become a major source of my pipeline and today over 90% of my business comes from inbound because of LinkedIn. It’s a platform like no other because we can use our authentic ability to connect, be social and strategically support our businesses.